Report: E-Trade is Finalizing its Crypto Trading Platform

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New York-based online brokerage firm E- Financial Corp. has plans to launch services for digital assets, Bloomberg reports. Bitcoin and ether will be the first to be supported by E-’s crypto service, but the firm has plans to list other assets in the future. This announcement comes on the heels of a report that TD Ameritrade is testing crypto on its platform.

A tweet by New York Times reporter Nathaniel Popper suggests that E- is bowing to the pressure of its competitors, as a deluge of traditional financial service providers seem to be rushing into the crypto industry.

Last year, the brokerage opened up access to bitcoin futures from to its customers.

This article originally appeared on Bitcoin Magazine.

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